MLforSEO Newsletter ✨

Knowledge graphs are integral to both traditional and AI search Learn the fundamentals and stay tuned for what Beatrice Gamba has to teach you for entity-based brand-building and knowledge graph expansion for LLM citations ✨ Hi 👋🏻 One thing has quietly reshaped how Google understands the web, and most people talking about SEO still haven't internalized what it means: Google stopped organizing the internet by keywords sometime around 2012. They organized it by what things actually are. When we...

How traditional search is personalised It's not just AI Search that is highly personalised based on context, user behaviour, content preferences, and other semantic features Hi 👋🏻 I came across a couple of posts on social media recently that highlighted the need for a discussion on the topic of results personalisation - on both traditional and AI search systems. One is this funny example of (what we can assume based on Natalie's caption from her LinkedIn post is) a highly personalised...

how queries are refined: Query augmentation Plus, practical ways to research during keyword research to enhance content output and linking Hi 👋🏻 Have you ever noticed how a single search can suddenly blossom into smarter, more specific suggestions—almost like the engine already knows what you’re really after? That’s not magic; it’s entity-aware augmentation at work. When you type a query, modern search systems detect the people, places, things, and attributes inside it—and then enrich your...

A short intro to how AI search systems use entities Entities and semantic search strategies have never been more important to learn, as they are central to both traditional and AI search Hi 👋🏻 Entities are the backbone of search—old and new. Traditional engines annotate text with entities to rank, disambiguate, and power knowledge panels. LLMs compress the world into vectors, then still rely on entities to ground answers, retrieve or generate approximate potential queries, call tools, and...

Entity analysis with Generative AI? THink Again. Alibaba's Qwen vs Deepseek R1 vs ChatGPT vs Google Cloud NLP vs IBM NLU vs Amazon Comprehend on Entity Extraction - MLforSEO Newsletter #002 Hi 👋🏻 What a rollercoaster these past couple of weeks have been, with several new massive drops in the world of generative AI technologies. While the news are still fresh on the release of Alibaba's Qwen and DeepSeek's R1 models, I thought it might be worthwhile to do a little comparison with the current...