MLforSEO Newsletter ✨
AI/ML news and concepts, demystified. SEO and digital marketing automations shared regularly, as well as updates from the world of the MLforSEO platform and Academy✨
[New course] AI Search & Agentic SEO Course is Live ✨
AI Search & AGENTIC SEO, demystified Everything you need to prepare for the new era of search 💜 SEE ALL DETAILS & ENROL AI Search & Agentic SEO — launch email Beatrice Gamba’s new AI Search & Agentic SEO course is live — €350 until 27 July. Hi, I’ve got some really exciting news to share. Our latest course on the MLforSEO Academy is now live. This course is created and taught by Beatrice Gamba, and it’s an absolute goldmine for in-house SEOs, content strategists and editors, and agency...
What you missed this week in AI Search & AI-powered SEO ✨ [Weekly Digest #003]
MLforSEO · Weekly Digest #003 What you missed this week Jul 19 – Jul 26, 2026 Hi, This week surfaced a hard truth: AI search is reshaping SEO in ways that matter now, not later. The visibility game has shifted from rankings to API feeds, citations are becoming the new metric, and measurement itself is broken. Here's what practitioners need to act on. The big picture **The infrastructure of visibility just changed.** Agentic AI shopping doesn't care about your rankings—it needs your API and...
Agentic Era is upon us - but what does it take to get us there? ✨ MLforSEO Newsletter #013
Will the coming of agents be the end of AI search? Only one of them is about AI Search Hi 👋🏻 Over the past few weeks I've had a lot of conversations about AI agents. Most of what gets called "the agent era" is still hype — demos that don't survive contact with a real workflow, tools that look impressive in a screenshot and break the moment you try to run them at scale. But underneath the noise, a few directions are starting to feel real. Three in particular keep coming up. They're not...
Context Is King: AI Search Response Personalisation ✨ MLforSEO Newsletter #012
How AI Search Personalises Fan-Out Queries Using Memory and Context Two users type the same query. They get different answers. Not because of ranking changes but because the questions the system asked on their behalf were different. Hi 👋🏻 In the last edition, we explored query fan-out — how AI search systems decompose your query into dozens of synthetic subqueries, retrieve passages in parallel, and synthesise a response. If you haven’t read that one yet, I’d recommend starting there, as this...
Synthetic Queries & Query Fan-Out: How AI Search Rewrites What You Typed ✨ MLforSEO Newsletter #011
The query you typed isn’t what is being answered Here’s what actually happens behind the scenes — and why it matters for your content strategy. Hi 👋🏻 Have you ever noticed that when you ask an AI chatbot or search system a question, the answer often covers angles you didn’t explicitly ask about? That’s not it being creative. It’s a mechanism asking dozens of questions on your behalf — questions you never typed, shaped by what it knows about you (emphasis on you, based on memory settings and...
Structured data in the AI Search Era - yay or nay? ✨ MLforSEO Newsletter #010
The Structured Data Debate Should You Use Schema for AI Search Optimization? Hi 👋🏻 In the rapidly evolving landscape of AI-powered search—from Google's AI Overviews to ChatGPT Search, Perplexity, and Claude—one question keeps surfacing in SEO circles: Does structured data actually matter for AI search optimization (AISEO/GEO)? The answer is more nuanced than most expect, and recent experiments from the SEO community reveal a paradox. Let me walk you through the patents, the tests, and what it...
[New course] AI Search & LLMs: Entity SEO and Knowledge Graph Strategies for Brands is Live ✨
AI Search & LLMs: Entity SEO and Knowledge Graph Strategies for Brands Course is now available Learn how to make your brand machine-readable, trusted, and visible in the LLM era. CHECK IT OUT Hi 👋🏻 If you’re working in Marketing and SEO right now, you’ve probably felt that the ground has shifted. As AI systems and LLMs reshape how search works, brands must be understood not just as names, but as entities with structured meanings that machines can interpret. If you’ve been following MLforSEO...
Knowledge Graphs - Fundamentals, Expansion Techniques, and AI Search ✨ MLforSEO Newsletter #010
Knowledge graphs are integral to both traditional and AI search Learn the fundamentals and stay tuned for what Beatrice Gamba has to teach you for entity-based brand-building and knowledge graph expansion for LLM citations ✨ Hi 👋🏻 One thing has quietly reshaped how Google understands the web, and most people talking about SEO still haven't internalized what it means: Google stopped organizing the internet by keywords sometime around 2012. They organized it by what things actually are. When we...
Information Gain in Traditional vs. AI Search ✨ MLforSEO Newsletter #009
Information gain is everywhere It's time you really understand what it is Hi 👋🏻 Two concepts have been fascinating to me in relation to AI search systems - information gain and search intent (more on the latter - in a future edition). When people discuss how AI search differs from traditional search, they often focus on surface-level differences: links vs. summaries, single answers vs. multi-turn conversations, SERP features vs. generated content. But there's a deeper architectural shift...
Personalisation of Traditional Search Results - Deep-dive ✨ MLforSEO Newsletter #008
How traditional search is personalised It's not just AI Search that is highly personalised based on context, user behaviour, content preferences, and other semantic features Hi 👋🏻 I came across a couple of posts on social media recently that highlighted the need for a discussion on the topic of results personalisation - on both traditional and AI search systems. One is this funny example of (what we can assume based on Natalie's caption from her LinkedIn post is) a highly personalised...
AI/ML news and concepts, demystified. SEO and digital marketing automations shared regularly, as well as updates from the world of the MLforSEO platform and Academy✨